At my last company, I pushed to invest in a creator monetisation feature when the leadership team was focused on growth. A lot of people thought it was too early and would distract us. I believed creators were churning because they couldn't earn, so I put together a proposal, got buy-in from the CPO, and we shipped a tipping feature. Six months later, creator retention improved and leadership came around. It was a risk, but the team eventually saw what I saw from the beginning.
We were seeing 22% monthly creator churn on our platform. Leadership's position was that monetisation was a year-two problem — their specific argument was that adding payments infrastructure would slow our growth roadmap by a quarter. I disagreed, and here is why I was confident at the time: our exit survey data showed 61% of churning creators cited inability to earn as their primary reason, not product quality. That meant growth without monetisation was a leaky bucket. I built a lightweight tipping MVP scoped to six weeks, held the line through two roadmap reviews where it was nearly cut, and shipped it without delaying the growth sprint. Creator 30-day retention moved from 41% to 58% in the cohort that used it. The resistance was reasonable given the engineering cost framing — but it was wrong because it misread the churn driver.